A complete product-market definition includes all the following descriptions except:
A) what is the product type.
B) who are the firm's competitors.
C) what customers needs will be satisfied.
D) which customer types will desire the product.
E) in which geographic region will the firm compete for customers.

Question

Quizplus · Accepted Answer

The complete product-market definition includes descriptions of the product type, customer needs and types, geographic region, as well as the target market and potential customers. However, it does not necessarily include a detailed description of the firm's competitors. While understanding competitors is important, it is not always necessary to define the product-market.

A Complete Product-Market Definition Includes All the Following Descriptions Except