A complete product-market definition includes a four-part description comprising all of the following except
A) geographic area.
B) customer needs.
C) customer types.
D) product type.
E) marketing mix.

Question

Quizplus · Accepted Answer

A complete product-market definition includes the geographic area, customer needs and types, and product type. The marketing mix is not typically included in the product-market definition, as it is a separate component of the marketing plan that outlines the specific tactics and strategies used to reach and persuade the target market.

A Complete Product-Market Definition Includes a Four-Part Description Comprising All