If a company plans to sell its products to a market segment consisting of "outgoing personalities," this would NOT be a good market segment primarily because of which of the following criteria?
A) Homogeneous within
B) Heterogeneous between
C) Generic
D) Operational
E) Substantial

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The Answer of If a company plans to sell its products to a market segment consisting of "outgoing personalities," this would NOT be a good market segment primarily because of which of the following criteria?
A) Homogeneous within
B) Heterogeneous between
C) Generic
D) Operational
E) Substantial

If a Company Plans to Sell Its Products to a Market