Target marketers create marketing mixes for:
A) all customer needs.
B) some generic market.
C) multiple generic markets.
D) one broad product market.
E) homogeneous product-market segments.

Question

Quizplus · Accepted Answer

Target marketers create marketing mixes for homogeneous product-market segments, which are groups of customers with similar needs and characteristics. By focusing on these specific segments, marketers can tailor their products, pricing, promotion, and distribution strategies to meet the unique needs and preferences of each group. This approach is more effective than trying to appeal to all customer needs or some generic market because it allows for more precise targeting and messaging.

Target Marketers Create Marketing Mixes For