Which of the following statements about "segmenting" and "combining" is true?
A) Combiners usually have more sales potential than segmenters.
B) A combiner tries to meet the demand in several segments.
C) Segmenters try to develop a marketing mix that will have general appeal for several market segments-to obtain economies of scale.
D) A segmenter assumes that a broad product-market consists of a fairly homogeneous group of customers.
E) Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well.

Question

Quizplus · Accepted Answer

A combiner tries to meet the demand in several segments by combining them into one larger target market. Segmenting, on the other hand, involves dividing the market into smaller, more homogeneous groups and developing a marketing mix tailored to each segment. Both segmenting and combining can have potential for sales, but the focus and approach are different. Option A is unsupported by the passage. Option C describes segmenting, not combining. Option D is incorrect as a segmenter assumes the opposite, that a broad product-market consists of heterogeneous groups of customers. Option E is true, but it is not the best choice for this question as it does not address the differences between segmenting and combining.

Which of the Following Statements About "Segmenting" and "Combining" Is