Which of the following statements about market-oriented strategy planning is true?
A) Segmenters aim at more heterogeneous markets than combiners.
B) Both "segmenters" and "combiners" can be target marketers.
C) All segmenters follow the single target market approach.
D) Combiners follow a mass marketing strategy.
E) None of these statements is true.

Question

Quizplus · Accepted Answer

Both "Segmenters" (focusing on smaller, more homogeneous groups within a market) and "Combiners" (offering a broad range of products to multiple market segments) can use target marketing as a strategy. Option A is incorrect because Segmenters focus on more homogeneous markets, not heterogeneous ones. Option C is incorrect because some Segmenters use multiple target markets. Option D is incorrect because Combiners do not always use a mass marketing strategy.

Which of the Following Statements About Market-Oriented Strategy Planning Is