A detailed customer database, containing past purchases and other segmenting information, is used to focus marketing efforts on individual customers in a:
A) Clustering management system.
B) Product positioning matrix.
C) Product differentiation matrix.
D) Diversification management system.
E) Customer relationship management system.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) systems rely heavily on detailed customer databases to track and analyze customer behavior, purchasing patterns, and preferences in order to tailor marketing efforts to individual customers. The other options listed do not specifically focus on leveraging customer data to target and personalize marketing efforts.

A Detailed Customer Database, Containing Past Purchases and Other Segmenting