A corporate vertical marketing system is exemplified by:
A)a florist shop that buys from a wholesale plant nursery.
B)a coffee producer who owns one of his regular retailers.
C)the relationship of an independent retail giant with its suppliers.
D)the franchise system of a popular apparel store.

Question

Quizplus · Accepted Answer

A corporate vertical marketing system involves a single company that owns and controls all stages of production and distribution. In this case, the coffee producer owns one of their regular retailers, allowing them to have complete control over the distribution of their product. Option A is an example of a conventional vertical marketing system; Option C is an example of a contractual vertical marketing system; and Option D is an example of a franchise system, which is a type of contractual vertical marketing system.

A Corporate Vertical Marketing System Is Exemplified By