Which of the following is true of a corporate vertical marketing system?
A)It unites independent retailers for the purposes of pool buying to improve their competitive position.
B)It has a strong channel leader at or near the end of the channel.
C)It is exemplified by the franchise system of a popular apparel store.
D)It involves a manufacturer's single ownership of two or more levels of a channel.

Question

Quizplus · Accepted Answer

A corporate vertical marketing system involves a manufacturer's single ownership of two or more levels of a channel, such as owning both the manufacturing and retailing stages.

Which of the Following Is True of a Corporate Vertical