Kinglinks,a cereal manufacturer,wants to promote its new line of protein bars to its target customers using a nonpersonal form of communication.Kinglinks is least likely to rely on _____ as a means of communication.

Question

Quizplus · Accepted Answer

Direct marketing involves communicating with individual customers directly through emails, direct mail, or telemarketing. Since Kinglinks is looking for a nonpersonal form of communication, direct marketing is not the best choice to promote its new line of protein bars. The other options, advertising, sales promotion, and public relations, are all forms of mass communication that can reach a large number of customers without requiring direct interaction.

Kinglinks,a Cereal Manufacturer,wants to Promote Its New Line of Protein