Southern Elegance,a catering company,is planning to advertise its services to businesses in the area.It wants to use an advertising medium which is low in cost,has high frequency,is widely used,has well-segmented audiences,and low production costs.Which of the following media is Southern Elegance most likely to use?

Question

Quizplus · Accepted Answer

Radio advertising is low in cost, has high frequency, and has a well-segmented audience as businesses can be targeted based on factors such as industry or location. It is also widely used and has lower production costs compared to television or outdoor advertising. Direct mail may have higher production and mailing costs, while outdoor and television advertising can be more expensive with lower frequency and less segmentation.

Southern Elegance,a Catering Company,is Planning to Advertise Its Services to Businesses