While shopping for groceries,Marissa is unsure about which brand of ready-to-serve pumpkin pies to purchase for the Thanksgiving dinner she has planned.To make the final decision,she calls her mother and buys the brand that she recommends.In this scenario,which of the following determinants has influenced Marissa's purchasing decision with regard to the pumpkin pies?
A)Primary reference group
B)Subculture influence
C)Secondary reference group
D)Family life cycle

Question

Quizplus · Accepted Answer

Marissa's mother is a part of her primary reference group, which is a group of people with whom a person has regular and direct contact, and whose opinions and values are of great importance. Marissa seeks her mother's advice and recommendations because she trusts her opinion and believes that her mother shares similar beliefs and preferences. This influences Marissa's purchasing decision and she chooses the brand recommended by her mother.

While Shopping for Groceries,Marissa Is Unsure About Which Brand of Ready-To-Serve