An independent designer sells his exclusive collection of premium sportswear for men and women at specialty stores and select departmental stores nationwide. He considers his products as being characterized by high unit value and limited frequency of purchase. Before choosing his intermediaries, he checks to ensure that they have a good reputation in the market. Which of the following methods of distribution is the designer most likely utilizing?
A) Selective
B) Restrictive
C) Intensive
D) Extensive

Question

Quizplus · Accepted Answer

The designer is choosing specific, high-quality retailers to sell his limited-edition sportswear, indicating a selective distribution approach. This approach, while limiting the number of retailers, ensures the designer's control over the brand image, price, and availability. This approach is suitable for products with high unit value and limited frequency of purchase, enabling the designer to build a high-end image and reduce competition.

An Independent Designer Sells His Exclusive Collection of Premium Sportswear