According to the growth vector matrix, which of the following products usually require a firm to make significant investments in research and development and make significant changes in its organizational structure?
A) New products
B) Repositioned products
C) Improved products
D) Additions to existing products

Question

Quizplus · Accepted Answer

New products require significant investments in research and development and organizational changes to bring a completely new product to market that may require new technology, manufacturing processes, and market research. Repositioned, improved, and additions to existing products may require some investment and changes but not to the same extent as new products.

According to the Growth Vector Matrix, Which of the Following