The Bedford Hotel is an industry leader in the hospitality and customer service sector.After Templeton Hotel measured its services against Bedford Hotel,it instituted a customer service campaign called "proactive hospitality." Templeton managers examine monthly reports for problem areas,and the Bedford model is used to determine ways to address and resolve these issues.Which of the following methods is used by Templeton to identify improvement areas?

Question

Quizplus · Accepted Answer

Templeton is using benchmarking, which involves comparing its performance against a recognized industry leader (in this case, the Bedford Hotel) to identify areas for improvement. Test marketing, niche marketing, and market segmenting are not relevant to the process described.

The Bedford Hotel Is an Industry Leader in the Hospitality