Which of the following purchasing roles describes people who affect the buying decision by helping define the specifications for what is needed?

Question

Quizplus · Accepted Answer

Influencers are individuals who affect the buying decision by providing specifications or other relevant information to the decision-makers, without necessarily having the final say in the purchase. Deciders make the final decision, buyers execute the transaction, and gatekeepers control the flow of information and access to decision-makers.

Which of the Following Purchasing Roles Describes People Who Affect