Exhibit 15-1.An marketing analyst wants to examine the relationship between sales (in $1,000s)and advertising (in $100s)for firms in the food and beverage industry and so collects monthly data for 25 firms.He estimates the model .The following table shows a portion of the regression results. Refer to Exhibit 15-1.Specify the competing hypotheses in order to test whether Advertising is significant in predicting Sales.

Question

Exhibit 15-1.An marketing analyst wants to examine the relationship between sales (in $1,000s)and advertising (in $100s)for firms in the food and beverage industry and so collects monthly data for 25 firms.He estimates the model  .The following table shows a portion of the regression results.  Refer to Exhibit 15-1.Specify the competing hypotheses in order to test whether Advertising is significant in predicting Sales.

Quizplus · Accepted Answer

The Answer of Exhibit 15-1.An marketing analyst wants to examine the relationship between sales (in $1,000s)and advertising (in $100s)for firms in the food and beverage industry and so collects monthly data for 25 firms.He estimates the model  .The following table shows a portion of the regression results.  Refer to Exhibit 15-1.Specify the competing hypotheses in order to test whether Advertising is significant in predicting Sales.