Marketing research usually begins with secondary data because it is more accurate and more relevant than primary data.
Marketers often do look at secondary data first,but not because it is more accurate and relevant.The main advantage of secondary data is that it is already published and is less expensive than primary data.

Question

Quizplus · Accepted Answer

The statement is false. Secondary data is not necessarily more accurate and relevant than primary data, but it is often more accessible and less expensive. Marketers may choose to start with secondary data to save time and resources, but they should also consider the limitations and biases of the data and supplement it with primary research to gain a deeper understanding of their target audience.

Marketing Research Usually Begins with Secondary Data Because It Is