Greg is working as a marketing trainee for an online Music CD and video retailer.His boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage." Greg plans to provide the following response:
A)Create a management-driven environment with lots of employee training.
B)Create a customer-driven environment where we constantly try to create customer value.
C)Restructure the organization so that there is always a manager on duty to chat with online customers who are having problems with their orders.
D)Always match the promotions of our competitors.Price is the only thing customers care about.

Question

Quizplus · Accepted Answer

Creating a customer-driven environment is the best way to gain a competitive advantage in the online music CD and video retail industry. By constantly trying to create customer value, the company can not only attract new customers but also retain existing ones, leading to increased sales and profits. Creating a management-driven environment or always matching the promotions of competitors may be beneficial, but it does not necessarily set the company apart from its competitors in terms of customer experience and value. Restructuring the organization to have a manager on duty to chat with online customers may be helpful, but it may not lead to a significant competitive advantage unless it is coupled with other customer-centric strategies.

Greg Is Working as a Marketing Trainee for an Online