Connie, who works for a textbook company, has put together a presentation proposing that the company try to sell its textbooks to the untapped homeschooling market. She needs to present her idea to the executive committee. Considering the content of her presentation, which of the following people on the committee should she most try to influence?
A) the editorial director
B) the design director
C) the marketing director
D) the production director
E) the human resources director

Question

Quizplus · Accepted Answer

Connie's proposal to expand into the homeschooling market is related to marketing, so it is the marketing director who would be most interested in and benefit from her presentation. The editorial director may be interested in curriculum content, the design director may be interested in layout and graphics, and the production director may be interested in logistics, but none of these areas are as directly related to marketing as the homeschooling market opportunity. The human resources director is also not relevant for this proposal as it does not involve personnel issues.

Connie, Who Works for a Textbook Company, Has Put Together