Discounting to win new business is one of the best strategies for firms wishing to develop a loyal customer base.

Question

Quizplus · Accepted Answer

Discounting can attract customers initially, but it often attracts price-sensitive customers who may leave for competitors when better discounts are offered elsewhere. Building loyalty typically requires focusing on quality, customer service, and value, rather than just low prices.

Discounting to Win New Business Is One of the Best