EU countries depend more on litigation instituted by private parties as the chief legal means of dealing with misleading advertising.In this sense,the approach taken by EU nations resembles advertising regulation in the United States under:

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EU countries depend more on litigation instituted by private parties-competitors and,in some countries,consumer organizations-as the chief legal means of dealing with misleading advertising.In this sense,the approach taken by EU nations resembles advertising regulation in the United States under Section 43(a)of the Lanham Act.

EU Countries Depend More on Litigation Instituted by Private Parties