Which of the following statements about the balanced scorecard approach is true?
A) The four perspectives of the balanced scorecard revolve around measures of quality, productivity, efficiency and timeliness, and marketing success.
B) The balanced scorecard approach requires looking at performance from four different but related perspectives: financial, customer, internal business, and learning and growth.
C) The balanced scorecard approach integrates financial and nonfinancial performance measures.
D) All of these are true.

Question

Quizplus · Accepted Answer

All of the statements are true. The balanced scorecard approach involves four perspectives: financial, customer, internal business, and learning and growth. It integrates both financial and nonfinancial performance measures, and the four perspectives can include measures related to quality, productivity, efficiency and timeliness, and marketing success.

Which of the Following Statements About the Balanced Scorecard Approach