Jumbo Juice Inc. offers entrepreneurs the opportunity to operate a franchise under the Jumbo Juice trade name. For any projected earnings figures Jumbo Juice provides to potential franchisees, the franchisor must have

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The franchisor must have a reasonable basis for any projected earnings figures provided to potential franchisees. This means that the projections should be based on sound and reasonable assumptions, and not be purely hypothetical or without any basis in reality. It is important for potential franchisees to have accurate and reliable information upon which to base their investment decisions.