Purchasing data from a company such as NPD Group, Inc. on consumption of soft drinks in the U.S. is an example of which objective for secondary data analysis?
A) model building
B) database marketing
C) data mining
D) fact-finding

Question

Quizplus · Accepted Answer

The objective of fact-finding is to gather information that already exists and is readily available, such as data from research firms like NPD Group, Inc. on consumption of soft drinks in the U.S. The other options listed refer to analyzing or utilizing the data in a specific way, whereas fact-finding is simply obtaining the data in the first place.

Purchasing Data from a Company Such as NPD Group, Inc