Which source of input data is represented when a company conducts research to identify the characteristics of its customers?
A) internal records
B) proprietary business research
C) salesperson input
D) behavioral tracking

Question

Quizplus · Accepted Answer

Proprietary business research refers to conducting research to identify the characteristics of customers, which is an external source of input data. Internal records refer to data that a company has already collected, such as sales data or customer feedback. Salesperson input may also provide valuable insights, but it is not necessarily a formal source of input data. Behavioral tracking refers to monitoring customer behavior on a company's website or through other channels, but it is a different type of input data than what is being described in the question.

Which Source of Input Data Is Represented When a Company