A unidimensional rating scale is any measure of attitudes that asks respondents about a single concept in isolation.
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Q1: Attitudes are thought to have three components:
Q12: A variation of the graphic ratings scale
Q16: A composite scale is made up of
Q19: Attitude can be measured using a two-point
Q20: A Thurstone scale is widely used in
Q24: Which type of scale asks respondents to
Q26: Sorting tasks require that respondents indicate their
Q26: When a respondent is asked either to
Q30: "I plan to buy a new DVD
Q40: Which attitude component represents a person's awareness
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