When a Ford Motor Co. dealer in St. Louis tries to reduce his inventory of new cars by offering "two free tickets on American Airlines to anywhere American Airlines flies within the continental United States" to anyone who purchases a new car in February, this is an example of a(n) _____.

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Quizplus · Accepted Answer

This is an example of a one-shot design, as there is no control group and only one group is being exposed to the independent variable (the offer of two free tickets on American Airlines). The effectiveness of the promotion cannot be determined without a comparison to a control group, but the dealer is likely hoping that the offer will incentivize customers to purchase a new car.