In _____,an advertisement is placed in a magazine,newspaper,radio,billboard,or television and includes an order blank with a phone number,e-mail,or snail-mail address with the intent of having customers place immediate orders.
A) telemarketing
B) direct response advertising
C) guerilla marketing
D) direct selling

Question

Quizplus · Accepted Answer

Direct response advertising is specifically designed to result in an immediate response from the customer, usually through the use of an order form or contact information included in the advertisement. Telemarketing and direct selling may also involve direct communication with the customer, but they do not necessarily rely on an immediate response to an advertisement. Guerilla marketing focuses on unconventional and creative techniques to grab the attention of potential customers.

In _____,An Advertisement Is Placed in a Magazine,newspaper,radio,billboard,or Television and Includes