Serial entrepreneurs Steve Blank and Bob Dorf came up with a more inclusive approach than the standard marketing funnel.Which of the following is not one of the major goals of their new approach?

Question

Quizplus · Accepted Answer

Steve Blank and Bob Dorf's approach focuses on customer development and the lifecycle of acquiring, keeping, and growing customers. Identifying customers is a part of the process but not listed as a major goal in their specific methodology, which emphasizes actions and strategies over the identification phase.

Serial Entrepreneurs Steve Blank and Bob Dorf Came Up with a More