As the marketing director for Chipper's Golf Resort,you are making plans for the annual golf tournament,and trying to decide on dollar prizes.In past years,you successfully raised $25,000 through registration fees and sponsorship.After learning that in past years,you successfully raised in excess of $25,000 through registration fees and sponsorship,the general manager wants to make the top prize $10,000.His exact words were,"We can attract some great talent at the level!" At your morning meeting,you inquire: "Can we afford to announce a $10,000 prize at the expense of losing out on a portion of the registration fees if some of our past participants decide not to enter the tournament? You explain to the general manager that if you set the prize too high,several better than average golfers in the area will find it to be "out of their league" and will be unmotivated to participate or spend the money.Your analysis of the situation is reasonable according to ____________.

Question

Quizplus · Accepted Answer

The analysis of the situation is reasonable according to Expectancy Theory, which suggests that individuals make decisions about their behavior based on their beliefs concerning the relationship between effort, performance, and outcomes. By setting a prize too high, better than average golfers may perceive that the effort required to win the prize is too high relative to the likelihood of achieving it, which could decrease their motivation to participate. The marketing director is considering the expected outcomes of setting a $10,000 prize and weighing the potential costs and benefits.

As the Marketing Director for Chipper's Golf Resort,you Are Making