A group of women tried five brands of hair spray and ranked them according to preference. What level of measurement is this?

Question

Quizplus · Accepted Answer

The ranking of the hair spray brands is considered ordinal data because the brands are being ranked in a specific order. However, there is no true numerical value assigned to each rank, so it is not interval or ratio data. Similarly, there are no categories or labels for the brands, so it is not nominal data.

A Group of Women Tried Five Brands of Hair Spray