________ is the first component of an operational customer relationship management that supports a broad range of business processes,including tracking and managing customer history and preferences,account and contact management,and order processing and tracking.

Question

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Sales force automation is the component of operational customer relationship management that supports tracking and managing customer history and preferences, account and contact management, and order processing and tracking. It involves automating sales tasks such as lead and opportunity tracking, sales forecasting, and performance reporting. Enterprise marketing management involves managing marketing efforts across multiple channels and touchpoints, while data warehousing involves storing and managing large volumes of data for analysis and reporting. Execution management involves managing and optimizing business processes and operations, and customer service and support involves managing customer inquiries and support requests.

________ Is the First Component of an Operational Customer Relationship