Beacon Pharmaceutical is launching a new migraine medication. In order to figure how to make the product more successful, Beacon Pharmaceutical has created a team of scientists and doctors, as well as product design, advertising, and marketing personnel. This is known as a __________.

Question

Quizplus · Accepted Answer

The situation described suggests that Beacon Pharmaceutical has created a team with a specific project goal, which would make the best choice the "project team" (option B). The other options (product innovator team, marketing team, decision team, and research team) are not specific enough to the situation described.

Beacon Pharmaceutical Is Launching a New Migraine Medication