Connie just purchased her first new car, and she's actually feeling a little bad about it. She's concerned about how much money she spent and how long she will be making car payments. She's not sure she made the right choice, either. She liked another car a little better, but ended up purchasing another model. Connie is experiencing _____.
A) postpurchase worry
B) postpurchase guilt
C) postpurchase dissonance
D) postpurchase shame
E) postpurchase fear

Question

Quizplus · Accepted Answer

Doubt or anxiety regarding a purchase a consumer has made is known as postpurchase dissonance.

Connie Just Purchased Her First New Car, and She's Actually