Monique is buying a new coat for the winter. While she is concerned with how well the coat will keep her warm, she is also concerned with how stylish it will make her look. Her concern for stylishness represents which dimension of product performance?
A) affective
B) direct
C) instrumental
D) symbolic
E) consummatory

Question

Quizplus · Accepted Answer

Symbolic refers to aesthetic or image-enhancement performance, such as styling.

Monique Is Buying a New Coat for the Winter