Kevin buys the same brand of clothing all the time. He continues to buy it because it fits him well and the price is right, but he does not have an emotional attachment to it. Kevin is an example of a(n) _____.
A) trapped purchaser
B) committed customer
C) repeat purchaser
D) nonsatisfied customer
E) indifferent purchaser

Question

Quizplus · Accepted Answer

Repeat purchasers may do so out of habit or because they don't see viable options to their current choice.

Kevin Buys the Same Brand of Clothing All the Time