When experiencing choice overload, consumers may
A) respond with "analysis paralysis" and make no decision.
B) use heuristics to make a decision.
C) end up feeling dissatisfied with their choice.
D) blame themselves for making a bad choice.
E) all of the above.

Question

Quizplus · Accepted Answer

When experiencing choice overload, consumers may respond with "analysis paralysis" and make no decision, use heuristics to make a decision, end up feeling dissatisfied with their choice, or blame themselves for making a bad choice. Therefore, all of the above options are correct.

When Experiencing Choice Overload, Consumers May