In which type of indirect measurement approach to measuring the relative importance of consumers' evaluative criteria are consumers presented with several descriptions of alternatives and asked to rank all of them in terms of his or her preference for those combinations of features?
A) perceptual mapping
B) regression analysis
C) factor analysis
D) conjoint analysis
E) cluster analysis

Question

Quizplus · Accepted Answer

Conjoint analysis is the most popular indirect measurement approach to measuring the relative importance of consumers' evaluative criteria.

In Which Type of Indirect Measurement Approach to Measuring the Relative