Think of a major purchase decision you (or your family) have made. Identify from the decision rules discussed in the text the specific rule you used (or combination of rules), define that rule, and describe how you used that rule to select the alternative that you purchased. If you cannot think of a recent major purchase in your life, explain the decision rule you would use to make a major purchase decision (e.g., purchasing a car, computer, home, etc.).

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The Answer of Think of a major purchase decision you (or your family) have made. Identify from the decision rules discussed in the text the specific rule you used (or combination of rules), define that rule, and describe how you used that rule to select the alternative that you purchased. If you cannot think of a recent major purchase in your life, explain the decision rule you would use to make a major purchase decision (e.g., purchasing a car, computer, home, etc.).

Think of a Major Purchase Decision You (Or Your Family)