Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate?
A) routine decision
B) repeat purchase decision
C) primary decision
D) brand loyal decision
E) low visibility decision

Question

Quizplus · Accepted Answer

A brand loyal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement.

Brad Was Out of Soft Drinks in His Dorm Room