Which type of consumer problem is one the consumer is aware of or will become aware of in the normal course of events?
A) latent
B) manifest
C) active
D) inactive
E) blatant

Name: Which type of consumer problem is one the consumer is aware of or will become aware of in the normal course of events? A) latent B) manifest C) active D) inactive E) blatant
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Active problems require the marketer only to convince consumers that its brand is the superior solution.

Which Type of Consumer Problem Is One the Consumer Is