One retailer asked a group of consumers the types of emotions they experience in both positive and negative retail situations. The purpose of this research was to uncover consumer reactions to various situations so that clerks could be trained to respond appropriately. Which approach to problem recognition is this?
A) activity analysis
B) product analysis
C) problem analysis
D) human factors research
E) emotion research

Question

Quizplus · Accepted Answer

Emotion research examines emotions associated with certain problems.

One Retailer Asked a Group of Consumers the Types of Emotions