Shelby wears Tommy Hilfiger clothing and drives an expensive automobile. He likes these types of brands because he feels they communicate his image to others. These brands are satisfying Shelby's _____.
A) need for attribution
B) need for autonomy
C) need for tension reduction
D) need for reinforcement
E) need for expression
Correct Answer:
Verified
Q23: An advertisement theme of "do your own
Q24: Theories based on which need view the
Q25: A consumer's need for reinforcement is _.
A)
Q26: The tendency of many consumers to discount
Q27: Which motives reflect needs for observable cues
Q29: Consumers who purchase only popular brands because
Q30: Adam was working on a term paper
Q31: A consumer's tendency to initially react to
Q32: A substantial amount of brand switching when
Q33: Karen went to a movie and was
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