In which type of learning situation does the consumer have little or no motivation to process or learn the material?
A) explicit learning
B) implicit learning
C) primary learning
D) low-involvement learning
E) high-involvement learning

Question

Quizplus · Accepted Answer

A consumer whose television program is interrupted by a commercial for a product he or she doesn't use has no motivation to learn the material.

In Which Type of Learning Situation Does the Consumer Have