Clara had an unpleasant experience at a local restaurant at lunch one day. She went back to work and told all her coworkers about this experience, and many of them said they would never go back to that restaurant. Which type of communication is this an example of?
A) negative
B) two-step flow
C) multistep flow
D) word-of-mouth
E) indirect

Question

Quizplus · Accepted Answer

Word-of-mouth communication involves individuals sharing information with other individuals in a verbal form including face-to-face, phone, and the Internet.

Clara Had an Unpleasant Experience at a Local Restaurant at Lunch