Leigh received a digital camera for her birthday. She was able to figure this product out pretty easily because it only required a moderate change in how she used to take pictures. One thing she had to get used to was printing the pictures instead of taking a roll of film to a processor. This is an example of a _______ innovation.
A) continuous
B) dynamically continuous
C) discontinuous
D) technological
E) nontechnological

Question

Quizplus · Accepted Answer

Adoption of a dynamically continuous innovation requires a moderate change in an important behavior or a major change in a behavior of low or moderate importance.

Leigh Received a Digital Camera for Her Birthday