The manner in which innovations spread throughout a market is referred to as the _____.
A) adoption process
B) consumer decision-making process
C) innovation process
D) diffusion process
E) dissemination process

Question

Quizplus · Accepted Answer

The diffusion process follows a pattern of relatively slow growth, followed by a period of rapid growth, followed by a final period of slower growth.

The Manner in Which Innovations Spread Throughout a Market Is