Which of the following statements is TRUE regarding the nature of family purchases and the roles played by various family members?
A) Individuals tend to play the same role for all decisions.
B) All family members tend to be involved in every stage of the decision process.
C) Over time, each spouse develops more specialized roles as a part of the family lifestyle and family responsibilities.
D) Individual family members play only a single role in a given purchase decision.
E) The stage of the decision process does not influence decision roles.
Correct Answer:
Verified
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