Robert is a successful 51-year-old, lives in the suburbs, and enjoys reading Jet and Ebony magazines. He drives out of his way to shop exclusively at black-owned businesses. To which segment of the African American market identified by Yankelovich would Robert belong?

Question

Quizplus · Accepted Answer

Boomer Blacks are the oldest segment (average age 52), are upper middle class, re heavily online (90 percent), prefer Black advertising, and strongly support "Buying Black."

Robert Is a Successful 51-Year-Old, Lives in the Suburbs, and Enjoys